As Growth Marketing Manager, you’ll build and implement digital marketing strategies that keep our sales and manufacturing network teams fed with qualified leads. You’ll use a mix of technical, creative, and analytical skills to launch thoughtful and effective strategies that grow our marketplace.
What you’ll do
Manage the day-to-day operation and optimization of our demand generation strategies across channels: SEO, email, pay-per-click, paid social, ads, etc
Oversee and implement B2B marketing automation tools
Leverage tools to make driven decisions about strategies and continually evaluate key acquisition metrics
Ensure the right content reaches the right part of the sales funnel at the right time
Collaborate with content team and other stakeholders to develop compelling marketing strategies that illuminates Lumi’s value proposition to both sides of our marketplace
Work cross-functionally with product, sales, and manufacturing to develop product messaging and positioning that blends our marketplace initiatives with industry trends to launch new features
Craft and deliver strategic plans and business cases to get buy-in, secure budgets, and report end results
Bachelor’s degree in Marketing or Business, or relative experience
Expert in B2B (business to business) marketing
SaaS, software, marketplace, or high tech industry experience strongly desired
Experience in running digital and social media ad campaigns
Analytical abilities necessary to collect key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated
Firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred
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